When choosing cutlery trays, it generally comes down to price. Whilst most cabinet makers, myself included, will include a general plastic cutlery tray, there is also the option of Orgaline cutlery trays.
Orgaline trays, are component trays. Each section is removable and dishwasher safe, giving you the ability to easily clean and rearrange the components to suit how you would like them positioned.
Whilst a plastic cutlery tray is somewhere around the $20 mark, Orgaline can cost as little as $100 and more than $250 depending on what you want to achieve and the size of the drawer it needs to fit into.
You can compare the two different options below.